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Still Using Manual Reader Boards? Here’s Why Franchisees Are Going Digital.
If you’re still using manual reader boards to promote your franchise, you might be missing out on one of the most powerful marketing tools available today. From quick-service restaurants to car washes and convenience stores, franchisees are switching to digital signage, and for a good reason.

New Update to POP Reports
Watchfire is constantly working to make Ignite OA billboard management software more intuitive for...
From Curb to Waiting Room: The Power of LED Displays in Healthcare
Hospitals and medical centers are busy places. Patients, families, staff, and visitors all need...
Watchfire Handheld Controllers: 3 Things Your Volunteers Won’t Miss
At Watchfire, we believe scoring a game should be simple, reliable, and even enjoyable. That’s why we...
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New Mexico State Football Scoreboard Gets a Major Upgrade with Watchfire
New Mexico State University has ushered in a new era for Aggie football with the installation of a...
Watchfire Expands Booth at InfoComm 2025 to Showcase New Indoor LED Innovations
Watchfire is set to return this year to InfoComm, the largest tech exhibition and conference in North...
Watchfire Brings the Factory to the Show Floor at ISA International Sign Expo 2025
Watchfire will debut an all-new immersive booth experience at the International Sign Association...
Why Fixed-Digit Scoreboards are Still a Smart Investment
Affordable, reliable, and built to last, Spectrum by Watchfire fixed-digit scoreboards offer a...
How Digital Signage Supports Rewards Programs in C-Stores
Loyalty programs are crucial in attracting repeat customers and building brand loyalty in convenience...